Zach Weisberg
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Zach Weisberg
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Work

HOMETOWN HYPE

  • Conceptualized, sold, and executed tentpole franchise featuring four short films, four world premiere parties, microsite, and online bracket with public voting to celebrate America's Greatest Surf Towns.
  • Client: White Claw

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ALOHA BENCH

  • Conceptualized, sold, and executed brand campaign, including ideation and fabrication.
  • Client: Kona Big Wave

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EVOLVE

  • Conceptualized and executed 8 annual flagship events celebrating individuals making a positive impact in surf and outdoor culture.

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Peak California

PEAK CALIFORNIA

  • Conceptualized, sold, and executed pinnacle brand film and premiere events.
  • Starring: Jojo Roper, Nina Williams
  • Client: Sierra Nevada

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GREAT URBAN OUTDOORS

  • Conceptualized and executed video series celebrating urban outdoor recreation.
  • Client: Athletic Brewing

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Kelly Slater and Rob Machado at Turtle Bay for HI-5: The Story of Surfing's Greatest Heat

HI-5: SURFING'S GREATEST HEAT

  • Conceptualized, sold, and executed documentary that united two of the world's most iconic surfers to discuss one of world's most memorable heats on location on the North Shore on its 20th anniversary.
  • Starring: Kelly Slater, Rob Machado
  • Client: Toyota

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Alternativa

ALTERNATIVA

  • Conceptualized, sold, and directed short film profiling three women leading the alternative surf craft movement.
  • Client: Vionic Beach, AST Adventures, Growlerwerks

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Power Trip x The Inertia x Visit California

POWER TRIP

  • Conceptualized, sold, and executed video series and microsite celebrating California's road trip destinations.
  • Client: Visit California

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INSPIRE COURSES

  • Conceptualized product and brand, recruited talent, developed curriculum and owned go-to-market strategy

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CREATORS

  • Conceptualized, directed, and sold VIMEO STAFF-PICK Winning Series featuring individuals making innovative contributions to surf and outdoor culture.

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LIKE WATER

  • Conceptualized and executed OluKai multi-channel brand campaign including creative consultation, custom film production. and in-person premieres.

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